We will open the conference with a short talk about design as the new "game-changer", and how new players are entering the market and succeeding because of great design.
In addition to helping people find a place to stay, Airbnb enables travelers to make real human connections and live life like a local. Good design facilitates these experiences, but as the business grows there can be pressure to make design changes that prioritize short-term growth over the long-term needs of travelers. Chris will tell us how user research at Airbnb helps identify opportunities for design changes that drive business growth by better meeting the needs and desires of travelers.
Planday is a game-changer that revolutionizes the way small & medium sized companies manage and communicate with their hourly-based employee workforces. Flemming is the UX & design lead in building the best data- and user experience driven SaaS product for workforce management.
In 2017, Volvo will be the first car manufacturer to put real users in self-driving cars on public roads. Joakim is the lead designer for Volvo's digital user experience, and share some of his learnings with us.
We create ourselved by how we invest our attention. The inner skill of paying attention at will is one of the most fundamental elements for a balanced living in the age of distractions. Peng Cheng will talk about an app, which is the result of rethinking touch on smartphones, designed to support us improving our inner skill of paying attention at will in an incredibly simple way.
tiimo is an assistive technology application for smartwatches that helps children who have an extra need for support and structure in their everyday lives. An interactive little friend that supports the child during the day. Helene, one of the co-founders of tiimo, will talk about the journey behind the concept.
Peter was part of the initial team behind MobilePay, and has worked with mobile solutions in Danske Bank since 2007. He will take you behind the scenes of MobilePay and give you insights into how the app was designed and constantly evolves.
Drivr is changing the way we take taxis, but the app is just the tip of the iceberg. Nicky will talk about the (hidden) design that addresses the taxi central and taxi drivers, and how this ultimately delivers an awesome booking experience to passengers.
As the BBC becomes an internet-first organisation, what challenges does it face, and how can it move faster and more efficiently? David will explain how the BBC’s UX department is helping steer this much loved British public service and global brand toward a more flexible digital future.
23 is a visual sharing company and the proud makers of 23 video, the first full platform for video marketing. Sarper, the lead product designer from 23, will give a designers perspective as well as examples on online video both from a professional and a users perspective.
There are millions of tracks on Spotify, and the user needs to be able to find their way around them. Stanley is the director of the design team and will talk about how culture can often be a barrier for innovation. He believes that design is integral to innovation so long as it can create a culture to support it, and how he implements that in Spotify.
What does it take to build a powerful design ecosystem for an entire country? Christian will share how the DDC creates experimental platforms to project Denmark's design legacy into the 21st century, and what the key challenges are for design-led business transformation and growth.
Design is much more than aesthetics - it is the realisation of decisions that affect our surroundings. These decisions - and how we make the best ones - are the heart of this workshop. We will discuss how to apply design methodologies to strategic problems and how to move from strategic thinking to applied design. Together we will explore a concrete strategic problem and work towards prototyping solutions. We look forward to working with you!
Kezia Museth, Thomas Simsby and Ina Rosen
Operate
10:10 - 12:00
How to pitch design: The dirty little secrets - with Think!
Are you tired of your great design being turned down? Or worse - transformed into a deformed version of itself after 18 iterations? We are here to help! In this workshop we will teach you how to pitch great design to non-designers. If you ever need to pitch design (weather you are a designer, UX'er or manager) you don't want to miss this workshop. Mads, Asger and Toke have +50 years of experience from top digital design agencies.
How do you create continuity between all the touch points a user encounters your brand through? How do you identify individual users across platforms? And what is the value of a recognized user?
In a combination of real life cases and workshop exercises, together we will explore Customer Experience and why it is crucial to your business.
Dea Buus Marcussen and Peter Kræmmer
Pentia
13:00 – 14:50
Rapid Prototyping Workshop with CIID
Anyone can build an app these days, but building an app that people actually want is not so easy.
If you really want to know what users might think about something new, nothing beats enacting the experience you're planning to build and making a simple expression of that thing so you can try it out for real. Experience prototyping is an excellent way of testing the desirability and feasibility of concepts, rapidly learning from your users and really getting to grips with what it's like to be the service/app.
CIID Consulting will help the audience quickly generate an idea, design a simple digital service and do a rapid experience prototype (no previous ideas / experience necessary). We'll try to design something digital in a physical way, test it on each other and present back, all in the space of less than 2 hours.
